Hispanic market profile

18% mentioned Expo Comida Latina, The Hispanic Food & Beverage Show, as an information source. El Restaurante Mexicano is an official publication of Expo Comida Latina in Houston, Los Angeles and New York City.

— Source: Ryan Group/IBI Data Telemarketing Survey 2005 (from a random sample of 750 Mexican restaurant owners)

A 2004 Readership Plus survey showed nearly 60% of our circulation read El Restaurante Mexicano exclusively.

Industry statistics

"If you get into the Hispanic market before your competition, or do more than the competition is doing today, advertisers can have the type of relationship with the Hispanic market they could only dream about in the general market. And they can do it cheaper than they can in the general market because the audience isn't as fragmented." — Jessica Pantanini, joint managing director-chief strategy officer of Tapestry, a part of Bcom3Group

Publisher Brenda Russell (front) and editor Kathy Furore with (from left) Jim Kingwill, Michelle Crisanti, Barry Kingwill and Steve Rynkiewicz.

In 1997 there were nearly 35,000 Hispanic-owned eating and drinking places or 30% of all minority-owned U.S. food and drinking places. The preliminary 2002 estimate of Hispanic-owned eating/ drinking places exceeds 40,000.— Source: U.S. Census Bureau

While Mexican fast casual chains are fastg rowing chains, there is even greater growth occurring with [Mexican] independents and small local chains of 10 or fewer units.— Source:Technomic Inc. data cited in the Ryan Group Survey 2005

Within the Hispanic market there are distinct segments [which make it] difficult to slice up the Hispanic market by national origin. "I treat the market in a monolithic way, which makes a lot of marketers cringe," says Mike O'Shea, vice president of business development at Spanish language television network Telemundo. "Still, it's the Spanish language that is the catalyst of the culture." — Source: Knowledge@Wharton, Nov. '04

The most popular cuisines cited by college students were Italian (95%), Mexican (90%) and Chinese (83%). — Source: FoodStrategy, Potomac, MD

The number of Spanish-speaking Hispanics will continue to rise rapidly, a study by Roslow Research Group for Hispanic USA concludes. Jose Cancela, principal of Hispanic USA, encourages clients to follow a "50-25-25" rule. 50% of U.S. Hispanics are and will continue to be Spanish dominant, 25% are bilingual and bicultural and 25% are fully acculturated. — Source: Marketing y Medios, July 20, 2005

60% of respondents said they have increased their purchases of value-added processed food products. And 35% reported renovationm and expansion in the last three years, causing operational challenges. — Source: The Ryan Group Survey 2005

The market for ethnic frozen foods reached $2.2 billion in 2001, the last year of complete figures, according to the American Frozen Food Institute. The biggest market is for Italian food, totaling $1.28 billion in 2001, up 6.1% from 2000. But Mexican frozen food sales grew 20.6%, to $488 million. — The Associated Press, "Ethnic Flavors Add Zest to Frozen Foods," July 14, 2003

According to the U.S. Census Bureau, the Hispanic population in the U.S. has increased by 9.8% from the April 2000 census figures. — The New York Times, June 18, 2003

Hispanics spend about 27% more on fast food per household than the rest of the country. The report forecasts fast food purchases by Latinos will grow 7.7% per year over the next 10 years, double the rate of growth by other consumers. —Source: Research Report by Global Insight Inc. of Waltham, Mass. sponsored by Spanish-language TV network Telemundo

U.S. Hispanic buying power is expected to reach $926 billion in 2007, up some 60% from $580.5 billion in 2002. Non-Hispanic buying power will grow less than 28%, to $8.9 trillion. —Source: The Selig Center for Economic Growth at the University of Georgia

The Hispanic population is growing in all areas of the country–including the East, Southeast and Midwest–offering untapped opportunities for vendors. New York, Philadelphia, Boston, Miami and Washington, D.C. are among the top 20 U.S. Hispanic Markets. — Source: www.hispanic-market.com/MarketFacts

The Hispanic population in North Carolina has increased faster than in the rest of the U.S. — Source: Hispanic Magazine.com

In Detroit, Mich., the number of Hispanics jumped from 28,473 in 1990 to 47,167 in 2000, with the number of Mexicans there almost doubling during the same decade from 17,655 to 33,143. — Source: The Detroit News/2000 Census

Restaurants are one of the favored industries for Hispanics starting their own businesses. They're popular because Hispanic culture is attuned to food, the business is fairly easy to grasp, and it's usually easy to find a location in which to open a restaurant. — Source: Crain's Chicago Business, May 27, 2002